The Top 20 Communications Job Titles (Includes PR!) [2023 Update] (2023)

What are the optimal Communications job titles?

I asked my team to help me analyze which Communications/Public Relations job titles work best. In this mini-report (the latest chapter inOngig’s Job Titles: The Definitive Guide, you’ll find guidance on:

  • Communications Job Titles Hierarchy — The standard for Communications/PR department positions, including; Leaders, VPs, Directors, Managers, Individual Contributors and Entry Level Communication Jobs
  • The 20 Most Searched-For Communications Titles — A pie chart of the top 20 Communications/PR positions that candidates search for on Google.
  • Communications Job Titles and Descriptions — A list of the top 20 Communications/PR job titles and descriptions that employers request.

Communications Versus Public Relations Job Titles

We entitled this article “The Top 20 Communications Job Titles”, but we could have easily called it “The Top 20 Public Relations Job Titles”. Communications and PR are interwoven. Some argue that public relations deals only with the “public” (external) while “communications”is broader (both public and internally). That’s certainly true.

Large enterprises might, for example, have both a “PR Director” (sometimes called an “External Communications Director) and an Internal Communications Director”.

Some small to medium-sized businesses will use only PR (and not “Communications) in their job titles because the internal communications role is more easily done by the CEO and other leadership.

Titles for Communications professionals are especially tricky given that their positions may or may not be part of the Marketing team.

Although roles such as Public Relations Manager fall under Multimedia Job Titles, many other Multimedia roles do not fall within the scope of this chapter of the guide.

“Marketing” Versus “Communications” Job Titles

Many employers have Communications/PR combined with Marketing. We chose to separate Communications/PR titles from Marketing because many large public-facing companies have a C-Level job title for both departments (e.g. a Chief Communications Officer heading Communications/PR and a Chief Marketing Officer heading up Marketing.

  • Companies with both a Chief Communications Officeranda Chief Marketing Officer include:
    • Netflix
    • Univision
    • Dun and Bradstreet

If you’d like to see our analysis of Marketing titles, we did a similar analysis here:The Top 25 Marketing Job Titles [Ranked by Search Volume].

Communications/PR Job Titles Hierarchy

Here’s a typical org chart for a Communications team. Below that are longer lists of examples of job titles for the 6 major levels of Communications positions:

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The Top 20 Communications Job Titles (Includes PR!) [2023 Update] (1)

Job Titles for Communications Leaders

The head of Communications usually reports to the CEO except when Communications is part of marketing. At Intel, for example, Chief Communication OfficerClaire Dixon reports to Chief Marketing Officer Michelle Johnston Holthaus (source: Intel Appoints Claire Dixon as Corporate Vice President and Chief Communications Officer)

Examples of the job titles for Communications leaders includes:

  1. Chief Communications Officer (CCO)
  2. Chief Communication Officer (CCO)
  3. Public Relations Officer (PRO)
  4. Corporate Communications Officer (CCO)
  5. Head of Communications & Public Policy (E.g. Rachel Wetstone (now Chief Communications Officer for Netflix) held the position of Senior Vice President of Communications & Public Policy at Google and Uber before that.
  6. Head of PR
  7. Head of Public Affairs
  8. Chief Experience Officer (Comerica’s James H. Weber serves this position which runs Marketing and Communications)
  9. Chief Public Relations Officer (CPRO)

VP of Communications Titles

Examples of Vice President level Communications titles include:

  1. Vice President Communications
  2. Vice President Corporate Communications
  3. Vice President Marketing Communications
  4. Vice President External Affairs
  5. Vice President Corporate Affairs
  6. Vice President of Public Relations
  7. VP Media Relations

Director of Communications Titles

Here are some ideas to use for director-level Communications titles:

  1. Director of Communications
  2. Public Relations Director
  3. Director of External Communications
  4. Director of Internal Communications
  5. Marketing Communications Director
  6. Director of Corporate Communications
  7. Director of Media Relations
  8. Director of Public Affairs
  9. Corporate Affairs Director
  10. Director of External Affairs
  11. Media Director

Managers of Communications Job Titles

Examples of manager-level Communications titles include:

  1. Communications Manager
  2. Marketing Communications Manager
  3. PR Manager
  4. Media Relations Manager
  5. Public Affairs Manager
  6. Online Communications Manager
  7. PR & Events Manager
  8. PR & Communications Manager
  9. External Affairs Manager
  10. Communication and Marketing Manager
  11. Corporate Affairs Manager
  12. Internal Communications Manager
  13. PR and Events Manager
  14. Manager of Public Relations
  15. Technology Communications Manager

Individual Contributor Communications/PR Titles

Examples of individual contributor Communications titles include:

  1. Communications Coordinator
  2. Communications Specialist
  3. Marketing Communications Associate
  4. Corporate Communications Specialist
  5. PR Specialist
  6. Publicist
  7. Public Relations Coordinator
  8. Spokesperson
  9. Marketing Communications Specialist
  10. Public Affairs Specialist
  11. Public Affairs Officer
  12. Communications Officer
  13. Public Information Officer
  14. PR Account Coordinator
  15. Public Information Specialist
  16. Media Relations Coordinator

Entry-Level Communications Job Titles

Examples of entry-level Communications titles and entry level communications jobs include:

  1. Communications Assistant
  2. PR Assistant
  3. Communications Intern
  4. PR Intern
  5. Public Relations Trainee
  6. Public Information Assistant
  7. Public Relations Administrative Assistant

Top 20 Communications/PR Job Titles (Candidates)

The Top 20 Communications Job Titles (Includes PR!) [2023 Update] (2)

Top 12 PR Job Titles and Descriptions/Communications Jobs Descriptions


Below are the top 12 PR job titles that employers request job descriptions for on Google.

I’ve included a brief communication job description for each as well as the # of job title searches per month.

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Communications Coordinator

A Communications Coordinator promotes an organization or a product. A Communications Coordinator writes press releases and coordinates with journalists for the posting of news stories. Other tasks of a Communications Coordinator include researching and writing reports or other informational pieces about an organization and distributing them accordingly.

# of job title searches per month: 400

Director of Communications

A Director of Communication oversees both internal and external communications for an organization. A Director of Communication creates internal print or digital pieces to promote communication inside the organization. A Director of Communications also assists in the development of marketing and communications plans and leads the development of external communication pieces that are shared with journalists or other external partners to promote the organization and its goals.

# of job title searches per month:350; Communications Director: 300

Media Director

A Media Director leads the flow of communication between a company and the media. A Media Director builds key relationships with external partners and directs the implementation of strategic communications plans. A Media Director also:

  • Directs the monitoring of media coverage
  • Organizes press conferences
  • Serves as a company spokesperson
  • Manages crisis communications plans

# of job title searches per month: 250; Marketing Communications Director: 70

Public Relations Specialist

A Public Relations Specialist creates media releases and develops social media plans for an organization. A Public Relations Specialist is also responsible for creating and maintaining the public image of an organization. The daily tasks of a Public Relations Specialist include responding to media requests, helping clients effectively communicate with the public, draft speeches, arrange media interviews, and maintain a company’s positive image and identity.

# of job title searches per month: 200; PR Specialist: 200; Public Relations Coordinator: 100


A Publicist manages publicity for companies, public figures, celebrities, and films. A Publicist effectively communicates a brand’s message to its target audience by doing the following tasks:

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  • Writing press releases
  • Creating media kits
  • Creating social media content
  • Setting up publicity events
  • Tracking media coverage

# of job title searches per month: 200

Marketing Communications Manager

A Marketing Communications Manager, also known as a MarCom Manager, leads market research initiatives and develops pricing and budget strategies for an organization. A Marketing Communications Manager creates and implements plans to increase a company’s market share. Other tasks of a Market Communications Manager include coordinating an organization’s message to its partners and providing approval for marketing and communications collateral.

# of job title searches per month: 200

PR Manager

A PR Manager, commonly known as a Public Relations Manager, leads the public relations department or a PR firm. A PR manager coordinates the public relations team and oversees the planning of external communications pieces. A PR Manager is a liaison between the public relations team and the media or external marketing firms that promote a product or organization.

# of job title searches per month: 150

Public Relations Director

A Public Relations Director is responsible for leading and directing the creation of strategic public relations initiatives for a client or organization. A Public Relations Director oversees the coordination of interviews with media and may also serve as a lead spokesperson. Another responsibility of a Public Relations Director is to manage team members tasked with creating press releases, media kits, and talking points for speeches.

# of job title searches per month: 150; Director of Public Relations: 80

Communications Officer

A Communications Officer, common in government organizations, is responsible for event planning, media relations, and public affairs issues for organizations. A Communications Officer also creates and distributes internal communications for an organization. A Communications Officer tracks the effectiveness of communication and makes recommendations for improvement for senior management.

# of job title searches per month: 150; Public Information Officer: 150

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Communications Specialist

A Communications Specialist supports the public relations department within and organization and is responsible for writing both internal and external communications. A Communications Specialist writes newsletters, responds to media requests, and writes press releases under the direction of a PR leader. A Communications Specialist may also be tasked with scheduling and coordinating press-related events.

# of job title searches per month: 100; Marketing Communications Specialist: 100

Chief Communications Officer

A Chief Communications Officer, or a COO, is responsible for leading the communications or public relations department for an organization. A Chief Communications Officer works with senior management to develop and implement communications strategies and goals. A Chief Communications Officer acts as a spokesperson for an organization by responding to media requests and making public appearances to speak about the mission of their organization.

# of job title searches per month: 80

Public Affairs Specialist

A Public Affairs Specialist serves as an advisor to senior management for communications-related information. A Public Affairs Specialist is tasked with communicating an organization’s identity and goals in a positive light in the media. A Public Affairs specialist often works with a public relations team to manage the development and distribution of external communication pieces to the media, potential partners, or government agencies.

# of job title searches per month: 80

Thank you, Experts on PR Titles!

In addition to the sources cited above, special thanks to these experts on PR titles:

  1. for their article on How to Become a Communications Coordinator
  2. Charlotte from Welcome to the Jungle for her Oh My Job – Director of Communications article
  3. Jennell Talley for her articles onWhat Does a Media Relations Director Do?andWhat Does a Publicist Do?
  4. Career Girls for their article on Public Relations Specialist – What You Need to Know
  5. WayUp for their article onWhat is a Communications Specialist?
  6. Carl Zangerl for his article onWhat Does It Take To Become a Chief Communication Officer?

Why I wrote this?

My Ongig team and I share this research on Communications job titles to help you optimize your own titles. This supports our mission to transform job descriptions. Check out to learn more.

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by Rob Kelly in Job Titles


What are job titles in communications? ›

Job titles that are especially common for a Communications Specialist to move into include Marketing Specialist, Marketing Director, Public Relations Specialist, Communications Strategist, Marketing Coordinator, Marketing Manager, Writer and Social Media Manager.

What is PR job title? ›

A Public Relations Officer is a specialist in building and maintaining the positive image of a company, organization, or client. Public Relations Officers are often the first contact for organizations seeking to reach out in an informed way.

What is an example of PR title? ›

Individual Contributor PR Titles

Public Relations Specialist (Blind) Publicist (Private PR Companies) PR Consultant (Private PR Companies) PR Specialist (HPE)

What is the title for a communications person? ›

Typical job titles for communications managers are - depending on their level - Communications manager, Communications Director, Vice President Communications and Chief Communications Officer (CCO).

What are the job levels of PR? ›

These public relations job titles include several entry-level and assistant roles to explore as you enter your career:
  • Marketing intern. ...
  • Fundraising intern. ...
  • Public relations intern. ...
  • Marketing assistant. ...
  • Public relations assistant. ...
  • Public affairs specialist. ...
  • Social media manager. ...
  • Fundraising manager.
Feb 15, 2021

Is PR a good job? ›

Yes, PR is a good career.

It's a perfect career choice for those who have good communication skills, as well as an analytical mind. Working in public relations (PR) can be an exciting, rewarding career that pays well and is always in demand. In fact, PR professionals are rated #3 in Best Creative and Media Jobs.

Why does PR stand for? ›

PR is short for "public relations" and refers to the strategic communication from an organization to the public to maintain or cultivate public image and/or respond to public discourse. There's an old saying: “Advertising is what you pay for; publicity is what you pray for.”

What does PR mean in resume? ›

Public Relations Resume Example & Writing Guide. You're used to touting the strengths of a company or brand, but now it's time to sell your own experience and skills. This public relations resume example and writing has got you covered with step-by-step advice for creating the perfect application. 4.4.

What are 7 types of PR? ›

There are 7 different types of PR:
  • Strategic communications.
  • Media relations.
  • Community relations.
  • Internal communications.
  • Crisis communications.
  • Public Affairs.
  • Online and social media communications.
Oct 31, 2019

What do you do in a PR job? ›

Public relations specialists build and maintain a positive public image for a company or organization. They create media, from press releases to social media messages, that shape public opinion of the company or organization and increase awareness of its brand.

What is a communications job description? ›

Communications Specialists handle public relations, information output, and media requests. They can also plan social media campaigns or advertising efforts for a business.

What are your communication skills? ›

Speaking, Listening, Writing, and Reading Effectively

Communication is one of the most important skills that you need to succeed in the workplace.

What is a communication position? ›

A communications specialist builds and maintains relations between their organization, the media and the public. They often serve in public-facing roles and represent their organizations. Specialists rely on a range of skills in communication to perform their jobs, including writing and public speaking skills.

What are 10 good communications? ›

Here are the top 11 communication sub-skills that are most in-demand in 2023:
  • #1. Written And Oral Communication. ...
  • #2. Presentation. ...
  • #3. Active Listening. ...
  • #4. Nonverbal Communication. ...
  • #5. Feedback. ...
  • #6. Respect. ...
  • #7. Confidence. ...
  • #8. Clarity.
Feb 1, 2023

What is the best communication at work? ›

Talk face-to-face when you can. Perhaps the most tried-and-true way to avoid miscommunication is to talk face-to-face. If your team is virtual, speaking via video conferencing also works. Face-to-face communication is particularly important if you know a conversation is going to be hard.

What are types of communication? ›

Five Types of Communication
  • Verbal Communication. Verbal communication occurs when we engage in speaking with others. ...
  • Non-Verbal Communication. What we do while we speak often says more than the actual words. ...
  • Written Communication. ...
  • Listening. ...
  • Visual Communication.
Jul 12, 2018

What are the 3 main roles of PR? ›

What are the 5 key public relations functions?
  • Community relations. Community relations is a pivotal aspect of public relations. ...
  • Media relations. Media relations refers to any public relations activities that involves working with the press. ...
  • Public affairs. ...
  • Crisis management. ...
  • Corporate social involvement.
Aug 30, 2021

Is PR the most stressful job? ›

According to CareerCast's 2019 list of the most stressful jobs in America, PR executives are in the top 10. Stressors like deadlines and client expectations can feel overwhelming at times, and it can be especially difficult to unwind in today's always-on business world.

Does PR pay well? ›

Public Relations Specialists earned an average salary of $73,250 in 2021.

Is PR work easy? ›

PR is a challenging career to step into; there are no grad schemes or entry-level jobs. This means you often need to fight your way into an internship, which is not easy to get but also not impossible.

How stressful is PR? ›

Public relations, however, stands above many careers as one of the most stressful. This is due to the very nature of the job. PR professionals have to create relationships with the public. They also handle clients who often have unrealistic expectations and work in a field that is not understood by most people.

Do you need a degree to work in PR? ›

Public relations specialists typically need a bachelor's degree to enter the occupation. Employers may prefer to hire candidates who have studied a particular field, such as communications or business.

What is PR Short answer? ›

Public relations (PR) refers to managing how others see and feel about a person, brand, or company. PR for corporations, notably publicly traded companies, focuses on maintaining a positive corporate image while handling media requests and shareholder inquiries.

What is paid PR? ›

With paid PR you naturally secure a favourable mention and attention to the brand and quell the possibility of negative publicity. Branded content or sponsored content which takes the form and function of its media environment is called native advertising.

What is PR in your own words? ›

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Is PR professional? ›

PR may be full of hard-working, conscientious and professional people, but it is not a profession, at least not in the same way as law and accountancy. As Stephen Waddington, chief engagement officer at PR firm Ketchum, puts it: “Marketing and PR have a long way to go before they can be considered professions.

What are the four C's of PR? ›

Collect: Data quality is key to the credibility of dashboard performance measures. Significant errors or lack of common standards compromise quality. Connect: Connect data to specific segments or even individuals. Control: Manage the volume and speed of data.

What are the 5 functions of PR? ›

Main Functions of a PR Firm
  • Media Representation. Media coverage is just one aspect of the functions of public relations. ...
  • Crisis Communication. ...
  • Content Development & Management. ...
  • Social Media Management.
Jan 4, 2022

What are the 6 tools of public relations? ›

6 Public Relations Tools Every Pro Needs
  • A Media Monitoring Tool. A client doesn't just need stories; they also need to know how to engage with them and where they are located. ...
  • A Coverage Compiler or “Book” ...
  • QWOTED. ...
  • Keyword Research Tool. ...
  • Digital Advertising. ...
  • Social Media.
Jun 14, 2022

How do I prepare for a PR job? ›

Five tips to prepare for a job in public relations
  1. Understand the business. There are two main goals and roles in a PR agency—finding new clients and keeping the current ones happy. ...
  2. Understand the media. To be fair, nobody comprehends the media 100 percent—it's changing too fast. ...
  3. Learn to write. ...
  4. Be professional. ...
  5. Be current.
Sep 5, 2017

What makes a good PR specialist? ›

7 Skills Every Public Relations Specialist Needs
  • Communication. More than any other skill, communication is the one you will use every day when working in this field. ...
  • Writing Ability. ...
  • Understanding of Social Media. ...
  • Multimedia. ...
  • Creativity. ...
  • Attention to Detail. ...
  • Honesty.

What makes a good PR leader? ›

JULIA HOOD: Important qualities and characteristics of people in PR are that they understand business, that they are courageous, and that they are authentic, and that they convey trust, and create trust, and build trust with their stakeholders.

What is top PR salary? ›

How much does a Top Public Relations Executive make in the United States? The average Top Public Relations Executive salary in the United States is $242,151 as of February 27, 2023, but the range typically falls between $197,540 and $303,011.

What is communications work experience? ›

A communications internship is a period of work experience, given by an employer to students or graduates, to gain exposure in the area of internal and external corporate communications.

How do I start working in communications? ›

How to become a communications assistant
  1. Complete a relevant course. ...
  2. Research companies. ...
  3. Apply for communications assistant roles. ...
  4. Work on your interview skills. ...
  5. Work on your communications skills. ...
  6. Make sure you have an understanding of social media strategy. ...
  7. Demonstrate your creativity. ...
  8. Basic industry knowledge.
Sep 5, 2022

What are the 4 main types of communication? ›

There are four basic communication styles: passive, aggressive, passive-aggressive and assertive. It's important to understand each communication style, and why individuals use them.

What are the 9 communication skills? ›

  • 9 Essential Communication Skills for any Workplace. ...
  • Listening skills. ...
  • Empathy. ...
  • Patience. ...
  • Positive attitude. ...
  • Being honest and open-minded. ...
  • Giving and receiving feedback. ...
  • Body language.
Feb 15, 2021

What is first position in communication? ›

1st Position.

The self-absorbed position. All your energy and attention is focused on yourself in 1st position. You collect information from yourself and generally about yourself in 1st position. All external stimuli are referred to yourself to determine how you are feeling and what your needs and judgments are.

Why you should work in communications? ›

Your creativity and new ideas will be valued.

A broad field like communication offers an enormous range of career opportunities. Though the choices are broad, they are all built on the bedrock of creativity. Creative professionals enjoy some of the highest job satisfaction rates.

How can I be a good communication specialist? ›

A communications specialist is expected to be a strategic thinker with meticulous attention to detail, working well under pressure, and meeting deadlines. You will have excellent interpersonal and communication skills with the ability to multitask and adapt in a fast-paced environment.

What roles are in a communications department? ›

They also arrange interviews, compile analytics and metrics, and keep a narrative of media coverage. They have several duties they need to complete, some of which include: Developing, writing, and editing communications and marketing materials (blog posts, social media content, press releases, speeches)

What are the six fields of communication? ›

Types of Communication
  • Verbal Communication. Verbal communication encompasses all communication using spoken words, or unspoken words as in the case with sign language. ...
  • Nonverbal Communication. ...
  • Written Communication. ...
  • Visual Communication. ...
  • Listening.

What are other names for communications specialist? ›

The terms “communications specialist” and “public relations specialist” are often used interchangeably. As with communications experts, PR experts are responsible for promoting an organization's desired reputation.

What are the 4 major functions of communication? ›

The four functions of communication are control, motivation, emotional expression, and information.

What is the main role of communication? ›

Communication is fundamental to the existence and survival of humans as well as to an organization. It is a process of creating and sharing ideas, information, views, facts, feelings from one place, person or group to another. Communication is the key to the Directing function of management.

What are the 3 types of communication skills? ›

Communication can be categorized into three basic types: (1) verbal communication, in which you listen to a person to understand their meaning; (2) written communication, in which you read their meaning; and (3) nonverbal communication, in which you observe a person and infer meaning.

What are the 5 basic communication skills? ›

  • WRITTEN COMMUNICATION. Convey ideas and information through the use of written language.
  • ORAL COMMUNICATION. Convey ideas and information through the use of spoken language.

What's another word for good communication skills? ›

People skills also known as interpersonal skills, are umbrella terms that refer to one's communication, teamwork, and problem-solving abilities. Since both terms share the same meaning, interpersonal skills are considered to be a synonym for people skills.

What is the another word for communication? ›

synonyms for communication
  • connection.
  • contact.
  • conversation.
  • delivery.
  • intelligence.
  • link.
  • transmission.
  • advice.

What makes good communication specialist? ›

A communications specialist is expected to be a strategic thinker with meticulous attention to detail, working well under pressure, and meeting deadlines. You will have excellent interpersonal and communication skills with the ability to multitask and adapt in a fast-paced environment.

What are the three roles of communication? ›

The Communication Process. Communication fulfills three main functions within an organization, including coordination, transmission of information, and sharing emotions and feelings.

Is a communications job stressful? ›

Stress is often seen as part of the job of being a communications, PR and marketing professional.

What is working in communications like? ›

One of the key aspects of a communications specialist's job is to respond to incoming media enquiries. This can include setting up interviews or handling questions about a potential company problem. Whatever the case, communications specialists are responsible for always putting their best foot forward.


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